Rembrandt has revamped its website and is rolling out social media properties and a comprehensive digital advertising campaign this month. The updated brand position encourages consumers to love and care for their uniquely beautiful smiles, according to Ranir, which acquired the whitening toothpaste brand last year. Originally introduced in 1989, Rembrandt was the first teeth-whitening toothpaste on the market. “We live in a world where consumers are led to believe that having a Hollyw...